William Curley Chocolate Shop in London

“Everything I do I like and believe in” so said William Curley when I chatted to him about his chocolates. The new William Curley shop at 198 Ebury St in London (SW1W 8UN) shop opened in a flourish of cream, white and shades of chocolate wood in the Chelsea area and is a spectacularly wonderful shop. With a delectable array of freshly made chocolates, pastries and of course cookies (biscuits for you Brits), no one can enter and leave empty handed. Well, perhaps empty handed but full tummy-ed as they serve desserts in the shop.

The shop is an experience in and of itself. A wonderful visual feast, it is a bit of a walk from Sloane Square station but everything in life is worth a bit of extra effort. The chocolates though – the chocolates were an absolute treat.

I started with a sample of the sea salt caramel. Now, everyone seems to think that this is their signature chocolate (except for Adam & Eve) and to be honest, I am really fed up with asking for a representative and getting this. I’m going to get violent soon. This sea salt caramel has been made darker and slightly heavier than others. With a more distinctive almost molasses flavour poking through the sweetness of the caramel, only slightly calmed by the addition of salt, it was perfectly balanced off with the Amedei chocolate covering it. This is a flavour in your mouth that you are happy to have linger.

The house dark truffle was a beautiful chocolate flavour. Perfect mingling of the centre with the whiff of cream, it was covered in Amedei chocolate and dusted in cocoa powder. Quite possibly now my favourite chocolate truffle. In face I’ve decided it is 🙂

The olive oil and rosemary – chosen for me by William Curley himself, was surprisingly pleasant. Slightly soft and therefore delicate (probably due to the olive oil), the rosemary flavour, which could have overpowered the whole chocolate experience, was a background flavour, letting the chocolate shine through and creating a comforting balance. I could not detect the olive oil but it likely had brought the tone of the rosemary down. The Amedei Chuao, also chosen for me by William Curley himself, was an absolute sex-in-your-mouth pleasure. The silky centre and beautiful Amedei chocolate has been combined together to create a beautiful chocolate.