Divine Pop-Up Shop In Covent Gardens Brings Cocoa Farmers to London

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Divine Pop-Up Shop In Covent Gardens Brings Cocoa Farmers to LondonDivine is a chocolate company with a unique story. Divine is the only farmer-owned chocolate company I am aware of meaning that the farmers not only grow the cocoa but they also sell the resulting chocolate. The incredible thing is that their chocolate is available on supermarket shelves meaning you can make a direct impact on the lives of people living in Africa by buying Divine Chocolate.

During the 2 weeks of “Fairtrade Fortnight”, a UK-wide event to raise awareness of Fairtrade products from around the globe, Divine will have a pop-up shop in Covent Gardens where they will hold events such as dance workshops and give people the opportunity to hear from one of the farmers directly what it means to be a part of Divine Chocolate and how it has changed not just his life, but the lives of so many.

From Monday 25 February to Sunday 10 March anyone will be able to visit the Divine shop and see the very real impact it is making to the community. Cocoa has gone from being a crop that can trap people in poverty to one that can help whole communities, and Divine is a huge part of that in Ghana.

As part of the pop-up event, Divine will exclusively sell two new flavours through the shop before they hit supermarket shelves. The new darker milk with delicious toffee pieces and sea salt and new 70% dark with chilli and orange are sure to be popular crowd pleasers and there is a review coming soon so watch out for it – or why not pop along to the Divine pop-up shop and try them for yourself!

Instead of giving up chocolate, why not instead switch to a chocolate that works harder for those who farm it? Switch to Divine Chocolate and really make a change in the world.

If you’re interested in visiting the shop, here’s a brief itinerary of what is happening. For more details please do check HERE
25/2/13 – Pop up opens:   71 Monmouth Street London WC2H 9JW
1/3/13 – free tasting of the new flavours all day – only place on the planet you can taste them
2/3/13 – free Azonto dance lessons
5/3/13 – free chocolate for all cyclists who visit the Pop Up
7/3/13 – Sewing and knitting event
8/3/13 – Fairtrade market day – six brands with stalls
A photo exhibition runs all week

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About Judith Lewis

Editor and chief blogger at Mostly About Chocolate. Expert SEO. Judge at the Academy of Chocolate Awards, International Chocolate Awards and UK Search Awards.

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