Moon Cake by Haagen-Dazs

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moon cakesI haven’t tried the moon cake you can see in glorious colour – it isn’t available yet and you have to *APPLY* just to buy one. I kid you not – you have to _APPLY_ to buy one!

They put out a press release which I have published below so you can APPLY to buy one but you have to do so soon – they are only taking applications to December 7th!

British design duo Doshi Levien created the breath-taking Ice Moon cake for Häagen-Dazs.

In their fifth year of collaborating with renowned designers to create limited edition Christmas cakes, Häagen-Dazs this year commissioned British design duo, Doshi Levien, to combine their artistic vision with quality ice cream and unseen recipes.

The result – the Häagen-Dazs Ice Moon Cake – is an indulgent and artistic Christmas dessert and the design duo’s first ever edible spherical prototype.

Doshi Levien, alias Nipa Doshi and Jonathan Levien, bring the influence of their Indian-English origins and their ‘British humour’ to this project, which is rooted in imagination and inspiration.

“The idea of working with Häagen-Dazs to create a cake made entirely of ice cream was irresistible. The moon idea came from many different places and has elements of fantasy, adventure and imagination. We imagined the shape and texture of an ice cream scoop being like the moon as in a famous childhood Bollywood song. We were reminded of the stop frame movie Le Voyage dans la Lune by Georges Méliès and were also inspired by Armenian surrealist Léon Tutundjian’s relief work of 1929 where he worked with rounded shapes,” Jonathan Levien explains.

Ed Culf, Marketing Director at Häagen-Dazs, adds:

“It is always exciting to put Häagen-Dazs in front of designers and see it transformed into an art form. This year is no different and we are very proud of our Ice Moon Cake, created by Doshi Levien.  We are confident it will be the stylish centrepiece on many Christmas tables this festive season.”

Each Ice Moon Cake is hand made in the Häagen-Dazs shop in Paris.

The cake consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry sorbet.

For the opportunity to purchase one of the fifty Ice Moon cakes available in the UK, visit www.facebook.com/haagendazs (RRP £50) Purchase includes hand delivery (conditions apply). The cakes will also be available to guests at the Royal Albert Hall (RRP £50).

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About Judith Lewis

Editor and chief blogger at Mostly About Chocolate. Expert SEO. Judge at the Academy of Chocolate Awards, International Chocolate Awards and UK Search Awards.

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